Friday, October 20, 2006

Hema Malini replaces Sania in gold ad

The Dream Girl is back and even in 2006, Hema Malini is all sparkle, quite literally.

The veteran actress has now replaced tennis star Sania Mirza as the brand ambassador of a leading jewellery firm.

"She (Sania Mirza) was taken in because we wanted to make inroads into youth. Now we are looking at a larger segment. We are looking at the entire country and middle-aged women, housewives. So we decided to associate ourselves with Hema Malini," said Kalyan, Marketing Manager, Malabar Gold.

On being how she feels being the new icon of beautiful jewellery Hema Malini says: "I feel very young."

Malayalam cinema superstar Mohanlal, who was Sania's counterpart, will now be Hema Malini's co-brand ambassador.

"Now that we have got a wonderful person, Hema Maliniji as our brand ambassador, I think this will work wonders for them," said Mohanlal.

The Company expects to do well riding on the Hema magic and may well prove that old is truly gold.

2 comments:

Karthik said...

Hi abilash...This is karthik...it would be very unwise if i dint post atleast one comment ....I really admire ur posts on Sania....Though i havent even read one....Ive taken photos from ur post for months...thanx iam too a fan of Sania...not for her play but for her looks....anywayz....keep up ur gud work... my mail box s always flodded with ur blogs...

Abhilash Chandran said...

thx dude :)