Tennis sensation Sania Mirza, Mollywood superstar Mohan Lal promote Malabar Gold

It was a meet between tennis and Mollywood as tennis sensation Sania Mirza and Kerala super actor Mohan Lal as they came together to launch the eighth retail outlet and the first one outside Kerala, in Bangalore for Malabar Jewels and Diamonds Ltd,. Malabar has plans to open outlets in Mangalore and Hubli in Karnataka, Hyderabad in Andhra Pradesh and Chennai in Tamil Nadu, informed Malabar Jewels and Diamonds LTD MD (Bangalore) Asher. Lal had been endorsing the Malabar gold chain as brand ambassador and now Mirza joins him in the venture. A spate of TV ads for Malabar Gold was unleashed earlier across all channels in Kerala in the past and the media is now ready to shoot new ads with Mirza. The new ad campaign across all media forms – print, outdoor, radio and TV will showcase the brand ambassadors. Each Malabar outlets is equipped with German made ‘Karat Analyzer’ for customers to verify the quality of the gold they buy or sell. They also retail diamond jewellery with ‘F’ grade diamonds that come with a certificate of authenticity and colour purity and every diamond jewellery comes with a 100 per cent buyback guarantee. Malabar are also a PGI (Platinum Guild International) authorised retail store, besides which they also retail premium watch brands like Omega, Longines, Rado and Tissot.