Sania Mirza clinches three brand endorsement deals:

New Delhi, Feb 18 : Tennis sensation Sania Mirza has finally managed to zero-in on three brand endorsement deals, the company managing the tennis star said today.

Post Australian Open tournament, advertisers had gone berserk and at one point Globo Media Solutions, which is managing Sania was negotiating with 18 such offers worth over Rs seven crore.

Confirming the development to PTI, Anirban Das Blah, Vice President (Sales & Marketing), Globosport said, "We have closed three deals for Sania and the first announcement will be made in Delhi in the first week of March."

The company has not shared the details of these endorsement deals but Sania is likely to endorse sports apparel as one of the brands. "She won't be signing any more deals in this year," Blah said.

The current endorsements for Mirza include GVK Industries, Sahara, Atlas Cycles, Tata Tea and Sports Authority of Andhra Pradesh, some of which will end in middle of this year.

"We will certainly continue with her earlier commitments as they supported Sania right through before she made it big," said Blah.

"With addition of the three deals, Sania's valuation has come next only to Tendulkar, Ganguly and Dravid," Blah added.

Seeking Mirza's services for endorsements were companies from categories like cola, mobile handsets and services to apparel, footwear and personal care.