NEW DELHI: Dress code or no, Sania Mirza isn't skirting the issue. The 18-year-old tennis star will soon become the first Indian woman sportsperson to have a signature line of clothing.
Lotto, Sania's sponsors, are busy designing the collection they intend to launch in the first week of December. Says B D Nathani, V-P of Sierra Industrial Enterprises — the official licensee for Lotto in India: "Sania has a definite style that we want to incorporate in the collection which will comprise western wear with Indian sensibilities."
The line will include tennis apparel, fashion wear as well as formal attire targeted at youth between the age group of 15 and 25. Anirban Das Blah, vicepresident (sales & marketing) of Globosport — which manages Sania 6 adds: "International tennis stars — from Boris Becker to Martina Navratilova — have endorsed Lotto but not one can boast of a signature line."
Kavita Bhupathi of Globosport explained that Sania would be personally involved with the designs which "are a blend of Lotto's creativity and Sania's sensibilities."
Expecting a good response to the Sania Mirza label, the company plans to open more retail stores by December.
Lotto also intends to branch out to Vadodara, Bhubaneswar, Ranchi, Guwahati and Shillong. Delhi will have two more stores in Lajpat Nagar and Noida, in addition to the ones in Gurgaon and Noida.
The Sania line will also be stocked in MBOs (multi brand outlets) across the country.
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