The7AM.com: "Coca Cola's sprite signs Sania for TV commercial

After endorsing Hyundai Getz and Tata Tea, tennis sensation Sania Mirza has been signed by soft drink giant Coca Cola for its product 'Sprite'

'The company believes that this campaign will connect with today's youth, all of whom have realised that they need to work hard to achieve their desired goals instead of sitting around waiting for a miracle to happen,' Coca Cola Vice President Marketing Vikas Gupta said in a statement.

Sania has become a youth icon at the young age of 19 through her sheer hard work and an honest attitude. She matches sprite's inherent brand DNA, hence becoming an ideal platform for the product's this year campaign, he said.

He said the company admires Sania not only for her game but also for the direct speak and unpretentious approach to her achievements.

'Sprite is a no-nonsense brand-with an in-your-face and chilled out approach to life. The current commercial retains this them, yet interestingly incorporates Sania into the story,' he added.

'Honestly, sprite has been my favourite drink. It has stood for a refreshing youthful attitude-one that I identify with. Being a part of the sprite's current campaign is quite exciting for me,' Sania said.

The commercial would go on-air from February 11 and has been produced by Sabal Sheikhawat and the creative agency handling Sprite is Ogilvy & Mather."