New ad promo for Tata Tea

Tata Tea has set an ambitious target of making Premium, a mega brand by the end of fiscal 2006-07. As part of its strategy, the company has launched its latest advertising campaign featuring Sania Mirza for Tata Tea Premium. The tennis sensation explodes on the TV screens once again, this time to display a perfect blend of mental and physical agility with Tata Tea Premium. Significantly, Tata Tea Premium's future roadmap is to clearly leverage the brand's strength in geographical spread and the brand loyalty to further expand its market share. Speaking on the occasion, Sangeeta Talwar, executive director, Tata Tea said, 'the new ad campaign helps strongly reinforce the brand proposition of Tata Tea Premium. Mental strength and physical energy are two very important attributes for being successful in life. Tata Tea Premium is seen as a key enabler that activates one to take on challenges.'