Sania's 'Sprite-itude', made just a click away

Sprite consumers, with loads of attitude, now have a new destination on the internet - 'Sprite-itude'. This interactive zone in the online world is focused around the attitude of Sprite drinkers including - Sania Mirza.

For the first time Sprite consumers get a chance to do their own thing on the internet- including creating their very own T-shirt slogan for Sania to wear. Other attractions include- a never before opportunity for consumers to make their own Sprite-itude mobile movie, play games online.

According to Vikas Gupta, Vice-president, Marketing, Coca-Cola India, who is serving his notice period at Coke, "Sprite as a brand is all about puncturing pretensions, having a cut through attitude and stating facts as they are. The challenge was to capture and bring alive the same essence in the online world, that's how the whole idea of launching Sprite-itude was conceptualized. This first of its kind online destination provides consumers with the freedom and the power to do their own thing. Something for which India's latest tennis' sensation – Sania Mirza is also know for."

http://www.myenjoyzone.com/sprite/sania/