Atlas Cycles signs on Suniel Shetty and Sania Mirza as brand ambassadors

Atlas Cycles (Haryana) Ltd., India’s leading bicycle maker has signed on noted filmstar, Suniel Shetty and the Wimbledon Jr. Champion Sania Mirza as brand ambassadors for its range of bicycles. Suniel Shetty with his mass appeal will endorse the company’s Standard Roadster range of bicycles. Sania Mirza who will be seen for the first time in an advertisement will be endorsing the Atlas Women’s range of bicycles.

Commenting on signing on the two brand ambassadors, Mr Gautam Kapoor, Jt. President, Atlas Cycles (Haryana) Ltd. said, "Atlas Cycles is proud to be associated with Suniel Shetty and Sania Mirza. Both are extremely talented and highly regarded role models who are continually striving to excel further in their respective fields. We at Atlas Cycles also believe in the same values and hope that this association will help us to further reach out to our customers across all age groups and segments." he print and electronic advertising campaigns with Suniel Shetty are being created by India’s leading advertising agency Leo Burnett. The first series of ads for the company’s new range of roadster Samrat will be unveiled later this month. The advertising campaign for the Women’s bicycle range with Sania Mirza namely Atlas Swan would be viewed very shortly.

Commenting on his association with Atlas Cycles, Suniel Shetty said, " The first bicycle I rode as a child was an Atlas and the brand has been close to my heart since then. It feels good to be associated with such an enduring brand with the ability to positively touch millions of people around India. I believe in Atlas's commitment to blend the traditional and the modern by offering affordable bicycles in all categories."

"Suniel Shetty apart from endorsing the Roadster Samrat would also feature in Atlas Cycles major brand GOLDLINE SUPER." said Mr. Anuj Gupta, DGM Marketing & Communication, Atlas Cycles (Haryana) Ltd.

According to Sania Mirza, " I am happy to be associated with Atlas Cycles, one of the top bicycle producing companies in the world. The Company’s philosophy and spirit of ‘Racing Ahead Of Times’ has impressed me a lot."