Sania to power HPCL's retail thrust:

Mumbai, Mar 11 : Tennis icon Sania Mirza was today roped in by Hindustan Petroleum Corporation (HPCL) for endorsement of its retail brands.

"HPCL is working out a synergy with Mirza who is currently ranked 77 in the world as per the latest WTA rankings. It revolves around her youthful personality and vibrancy of our brands," HPCL director-Marketing S P Choudhary told reporters here at a function to introduce Mirza as their brand ambassador.

Mirza would promote HPCL's brands for the next two years.

"We are confident that this blend will go a long way in making our brands more popular in consumers' mind," he said.

HPCL has mega brands including CLub HP, Power, Turbojet, HP Milcy, HP Racer, HP Champion and HP Gas in its portfolio.

A tripartite agreement was signed today between HPCL, Mirza and Globosport, a Bangalore-based celebrity management company. PTI