India News, Hyderabad, March 17 (IANS) Tennis sensation Sania Mirza Thursday became the new brand ambassador of Tata Teleservices Limited, a leading private telecom company, joining the league of cricket stars Sourav Ganguly and Irfan Pathan.
This was the fifth endorsement for Sania, who earlier signed with GVK, Hindustan Petroleum Corporation Limited (HPCL), Lotto and Malabar Gold, a Kerala-based leading jewellery firm.
Sania, who received dozens of offers after her performance at the Australian Open, her maiden WTA title at Hyderabad last month and an impressive performance in the Dubai Open, is also the ambassador of the girl child campaign of the Andhra Pradesh government and Sports Authority of Andhra Pradesh.
Now at 77 in the WTA rankings, Sania will be brand ambassador for Tata Teleservices for a year but company officials hoped the association would continue for a long time.
"It is a matter of pride for me to be associated with this group in the company of such great sportsmen. It is obviously an honour for me," Sania said.
"As soon as I come to know that this is becoming a hindrance, I think that will be the last endorsement I will be doing," she said, when asked whether so many endorsements would affect her game.
Coinciding with Thursday's announcement, Tata Indicom launched the limited edition "Signature Series" handset called "Sania Fone" and "Sourav Fone".
"Sourav Fone", available on KX 444, has been priced at Rs.2,449, while "Sania Fone", available on LG 5235, has been priced at Rs.4,999. Buyers will also get a chance to participate in contests.
Winners of "Sania Fone" will be entitled to a meeting with her while winners of "Sourav Fone" will be entitled to a dinner with the Indian cricket captain.
Prabhat Pani, chief operating officer of Tata Teleservices, said Sania was chosen as the ambassador for the brand as she represented the youth, energy and success.
He said Tata Teleservices, which is in fixed line and mobile telephony, has its presence in 20 cities and 1,000 towns across the country with a subscriber base of 3.5 million.
http://www.keralanext.com/news/index.asp?id=153663
Thursday, March 17, 2005
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment